Backstage at Gucci Goth by Sav Noir

There Is Power in Your Blackness

On a Friday night off of Slauson and 60th street, I entered into a warehouse in preparation for the Sav Noir Fashion Show. With minimal production needed, an invisible runway framed by 1 row of 60+ chairs welcomed a group of aesthetically daring youths to represent the individuality of street and Sav Noir’s own sub culture..

The guest filled the room, taking claim over seats, while others stood behind the chairs and 3 motorcyclist flew down the runway to signal the start of the show. A quick tribute to the location we are at happened as  Nipsey Hustle’s “Hussle & Motivate” and “Last Time That I Checc’d” was blasted in the runway mix. Each look held its own stage presence.

The real party was backstage. Smoke filled the air. People danced and laughed. A fashionable party meant for the weird, outcasted and adventurous.

If you aren’t familiar with Sav Noir the label is inspired by the 1980’s euro-goth era; Youth culture and blatant otherness. LA based designer Edwin Haynes, newest collection “Gucci Goth” tackless the careless and insensitive branding mega lux brand Gucci has been in the news with and paying tribute to one of the biggest and most sought after designers in Hip Hop culture, Dapper Dan. “Gucci Goth” is a reimagining of lux fashion through the eyes of those who create the trend but are not celebrated in the limelight. By refashioning “Gucci,” Haynes is taking the power back from the headlines and giving it back to the black community,

Here are my favorite looks and backstage coverage of  from the presentation. 

PHOTOGRAPHY BY ASHA MONÉ